63% of You Just Confirmed You'd Rather Go Braless But I'm Still Not Sure
Women who find wiring uncomfortable but aren't yet ready to fly into braless territory are finding a middle ground via the rise in supportive bras that are either cleverly constructed bralettes or traditional silhouettes sans wiring. "Due to the popularity of influencers on Instagram highlighting triangle, non-wired bras and bralettes, we have seen a huge increase in customers specifically requesting the likes of For Love & Lemons, Love Stories and Calvin Klein," says Alice, adding that it's often an older demographic who gravitate towards the non-wired styles and particuarly Triumph's revolutionary Doreen bra—a style that has 4.7 out of 5 stars as a Google review.
"In conclusion, it may be better to not wear a bra at all, than to wear an incorrectly fitted bra," Alice explains, which definitely just encouraged us to go shopping for all manner of backless, strappy, beautiful things…
